Habit

An everyday lunchbox for people on the go

The car has become a third space for many. People spend on average 1 hour a day on the road. Habit emphasizes with the many people who eat in their car everyday - at jobsites, on the side of the road, or in parking lots - elevating the experience of eating a healthy meal inside of a vehicle.

Why do people eat in a car?

Many trade jobs require traveling long distances everyday, which often means bringing a packed lunch. There are practical reasons why tradespeople prefer to eat in their vehicles - it provides shelter from the elements and noise, and offers a quiet personal space to decompress during a 30-minute break without needing to engage with coworkers.

For many, lunch breaks are much needed "alone time".

Uncovering pain points

Hunched posture without table, current solutions not made to be held up close to mouth

Messy, complicated, need to bring napkins & utensils separately

Cold food, not able to eat a healthy whole meal

What might an in-car lunch experience meant for regular, everyday use look like?

Developing early concepts

Experimenting with interactions

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