Practical everyday
comfort.
Habit
An lunchbox for in-car eating.
The car has become a third space for many, as people on average spend one hour a day on the road. Habit emphasizes with the many people who eat in their car daily—at jobsites, on the side of the road, or in parking lots—elevating the experience of eating a healthy meal while on the go.
Work in progress.
Many jobs require traveling long distances everyday, which often means bringing a packed lunch.
There are practical reasons why a lot of people eat in their vehicles - it provides shelter from the elements and noise, and offers a quiet personal space to decompress without needing to engage with coworkers.
For some, lunch breaks in their vehicle are much needed "alone time".
Uncovering pain points
Without a table or an easy way to hold the food container up close to the mouth, many people eat with a hunched posture. Eating in a car is also messy, complicated, and napkins & utensils need to be packed separately.
Food will often turn cold, so people sacrifice eating a healthy whole meal and instead just bring a sandwich.
What might an in-car lunch experience meant for regular, everyday use look like?
Developing early concepts
Experimenting with interactions
